ABOUT US

The Lincolnshire Wolds

About Us




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Our Team

Meet the people who make the magic happen. 

About Us

From a mid life crisis to a pub, you know it makes sense.


As with all journeys, it hasn't quite gone to plan, but it has made life all the more interesting.


We started our business in 2006 as a modest idea to create a packaged camping holiday for the uninitiated camper.  Our business started as an idea to create a comfortable and hassle free camping holiday so that we could share a pleasure we enjoyed so that our customers could make an easy step into exploring camping and hopefully finding enjoyment from the same things.


Our First Holidays

We spent a few years scurrying around our old hunting ground of Norfolk and Suffolk, looking for partner campsites to work with that would make a good holiday destination but also allowed us to pitch our ready tent idea.  The idea worked well but the business model was hopeless. 


With the glamping market developing, our partner campsites saw the opportunity for themselves and we were left struggling to retain suitable campsite hosts.  We were being squeezed and needed to adapt.

  • Overstrand

    In 2008, we arrived at Overstrand on the North Norfolk coast a former youth group site that an established holiday park business had purchased.  They couldn't get it to work very well though, so approached us. 


    We saw the potential and agreed a deal to rent the land and see what could be done, turning it into a very successful pop up campsite.  Here we really made our own mark, creating a campsite as a camper would want it and finding a home for our ready tents.


    Our limitation was the initial agreement which meant we had no long term security unless we could agree something better.  We were looking for something for the long term, something we could own.

    To The Three Horseshoes

    In the wake of the financial crisis that struck in 2008, pubs were closing and the market collapsing, creating a opportunity to potentially find a pub with some land for a campsite.   Having checked out hundreds of possible candidates, we arrived at the Three Horseshoes in 2012.


    A derelict wreck that had been closed for a good few years that had a pretty position we thought we could do something with. 


    In the years since, we have been slowly and organically evolving.  A beautiful journey of investment, learning, slog, family and fun.

  • denise in digger, three horseshoes 2012
  • campsite car park and hardstanding
  • Today

    Today, we have developed the place we always dreamt about.

    The pub part of our business, was a new challenge. The learning curve was not a particularly forgiving one, but having survived it and everything else thus far, the pub has come to mean so much more with its sense of history and its purpose within a community. It has happily been an answer to a mid life crisis.

    Our aim now is to regain sense, by equipping the pub and business to survive and prosper in the future by harnessing the growing tourism attracted by the hitherto and little known, Lincolnshire Wolds,  an area we first discovered in 2012.

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